The cabin crew uniform design competition, sponsored by Atlasglobal and Hugo Boss, brought together the students from Izmir University of Economics and Dokuz Eylul University, which are the partner universities of Hugo Boss Company. The competition is organized with the aim of creating innovative designs which challenge the standard approaches on uniform designs for cabin uniforms. In the competition where both universities participated with 6 students, İzmir University of Economics is represented by Begüm Yazar, Hilal Karakaş, Mary Zamani, Melissa Deniz Dungan Jr., Seda Özkaynaklar and Yaren Eren from Izmir University of Economics Fashion and Textile Design Department.
Two-week long design marathon started with the briefing meeting which is held in Hugo Boss Company located on Aegean Free Zone. During the meeting, the participants were informed about Atlasglobal’s corporate mission, vision and brand identity; working conditions of cabin crew and technical requirements about uniforms. The briefing ended with a seminar entitled “Design Thinking”, after the tour introducing Hugo Boss production facilities.
On the 30th of October, 12 young designers will travel to Istanbul with Atlasglobal Airlines and have the opportunity to observe the cabin crew during flight. In Istanbul, they will meet with the president of Atlasglobal Airlines, Murat Ersoy to share their experience on board.
On November 5 and 6, the designers will be hosted in Hugo Boss production facilities for 48 hours to design new outfits which correspond to the needs of cabin crew and brand identity of Atlasglobal. The winner will be determined with the jury that will be held on the 7th of November. The designs of the winner will be worn by Atlasglobal cabin crew as of April 3, 2019.
Also, the winner will be awarded 2-day long trip to the Hugo Boss headquarters in Metzingen to meet with the company’s design team; and one year unlimited free flights with Atlasglobal Airlines (together with a companion).