FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
BA 320 | Course Introduction and Application Information
Course Name |
Consumer Behaviour
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
BA 320
|
Fall/Spring
|
3
|
0
|
3
|
6
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Service Course
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkQ&ALecture / Presentation | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | This course aims to provide students a comprehensive view on final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological, and cultural aspects of consumption. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated. |
|
Core Courses | |
Major Area Courses | ||
Supportive Courses |
X
|
|
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | Introduction to the course and discussion of requirements; Foundations and main concepts of Consumer Behavior | Syllabus Review, Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
2 | Foundations of Consumer Behavior; Consumer Behavior as a Process + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 1 |
3 | Perception + Forming the project groups | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 3 |
4 | Learning and Memory | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 4 |
5 | Motivation | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 5 |
6 | The Self: Mind, Gender and Body | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 6 |
7 | MIDTERM EXAM (Date to be confirmed) | |
8 | Attitude and Persuasive Communications | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 8 |
9 | Decision Making Process | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 9 |
10 | Buying and Disposing + Assignment / Case (date tbc) | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 10 |
11 | Groups and Social Media | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 11 |
12 | Income and Social Class | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 12 |
13 | Subcultures; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 13 |
14 | Effects of Culture; Project Presentations | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education Chapter 14 |
15 | Semester Review | |
16 | Semester Review |
Course Notes/Textbooks | Solomon, M.R. (2017), Consumer Behavior: Buying, Having, and Being, Global Edition (12e): Pearson Education ISBN:9781292153100 |
Suggested Readings/Materials | Hawkins and Mothersbaugh (2013),Consumer Behavior: Building Marketing Strategy (12e), McGraw Hill ISBN: 9780073530048 Parsons, Maclaran and Chatzidakis (2018), Contemporary Issues in Marketing and Consumer Behavior, Routledge ISBN: 9780415826914 Other assigned readings and cases |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments |
1
|
20
|
Presentation / Jury |
1
|
20
|
Project |
1
|
20
|
Seminar / Workshop | ||
Oral Exams | ||
Midterm |
1
|
40
|
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
3
|
80
|
Weighting of End-of-Semester Activities on the Final Grade |
1
|
20
|
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
Study Hours Out of Class |
14
|
2
|
28
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
1
|
20
|
20
|
Presentation / Jury |
1
|
15
|
15
|
Project |
1
|
25
|
25
|
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
1
|
35
|
35
|
Final Exam |
0
|
||
Total |
171
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to develop and design a collection independently. |
X | ||||
2 | To be able to do maintain a design research individually or as a team. |
X | ||||
3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X | ||||
5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
X | ||||
6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
X | ||||
8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
X | ||||
9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
X | ||||
10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
X | ||||
11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
X | ||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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