FACULTY OF FINE ARTS AND DESIGN

Department of Textile and Fashion Design

FA 302 | Course Introduction and Application Information

Course Name
Fashion Editorial and Writing
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
FA 302
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Discussion
Group Work
Critical feedback
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course intends to provide students with both practical and theoretical information on fashion media, to make use of for their future brand communication steps.
Learning Outcomes The students who succeeded in this course;
  • analyse fashion media system and its’ players.
  • discuss their personal points of view about fashion design.
  • write a thought piece on a collection, with the help of practical tips.
  • collaborate with talents from other fields, while working on projects.
  • plan a professional fashion shooting.
Course Description The course will give students a solid idea of the fashion media industry through the eyes of an editor and improve their communication skills on writing and styling.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course: what is ahead
2 Fashion Media: a historique A glimpse on the evolution of women’s magazines and the role of the editor Nancy A. Walker - Women’s Magazines, 1940–1960, Gender Roles and the Popular Press, ‘Women’s Magazines and Womens Roles’, pages 1-20
3 Fashion Press Club: Getting to know the players Who does what in the fashion media, from photographers to PR agents Navasky & Cornog – The Art of Making Magazines, Chapter 7 ‘How to Talk to the Art Director’, pages 101 - 112
4 Fashion writing: Reading sample articles and understanding the value of criticism McNeil & Miller - Fashion writing and criticism. History, theory, practice Chaper 5 ‘Charles Baudelaire: the beginning of fashion criticism; the art critic of the salons, pages 65 - 80
5 Fashion writing (contd.): Fashion events & interviews Developping a personal voice to write The Copywriter’s Handbook, Chapter 9 ‘Writing Public Relations Materials’, pages 462 - 516
6 Fashion Styling : The elements that go into effect to produce a fashion shoot and the importance of the fashion photographer Irving Penn: a career in photography, pages 42-47, Issey Miyake on Irving Penn
7 Fashion Styling (contd.): From preparing a moodboard to holding a meeting, a simulation of a photo shooting Jo Dingemans - Mastering Fashion styling, Chapter 2, ‘Ediorial Styling’, pages 7 - 32
8 Quiz: A digital fashion styling project Computer with a camera, personal wardrobe
9 Guest speaker, a fashion writer explains their job Compute with camera
10 Fashion experiences; Catwalks and other types of events Balenciaga x Fortnite: Is Video Game Fashion a Step Too Far? (highsnobiety.com)
11 Project: Watch a catwalk video and write a critique on the show Computer with camera
12 Discussion topic: Brainstorming about the future of fashion press members What’s the Point of a Fashion Magazine Now?, article on NY Times https://www.nytimes.com/2020/04/09/fashion/magazines-coronavirus.html
13 Workshop step 1: Moodboard presentations and sample gathering for the photo shoot Computer with camera
14 Workshop step 2: Presentation of fashion shoots Computer with camera
15 Evaluation of the semester
16 Evaluation of the semester

 

Course Notes/Textbooks
Suggested Readings/Materials
Norberto Angeletti & Alberto Oliva
In Vogue: the illustrated history of the world’s most famous fashion magazine

ISBN-ISSN 978-0-8478-2864-7

 

Marian Frances Wolbers
Uncovering fashion: fashion communications across the media

ISBN-ISSN 978-1-56367-615-4

 

Anne Stegemeyer & Holly Price Alford
Who’s who in fashion

ISBN-ISSN 978-1-56367-710-6

 

Françoise Marquet & Manfred Heiting
Helmut Newton: work

ISBN-ISSN 978-3-8228-1326-3

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
1
40
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
10
1
10
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
10
1
10
Presentation / Jury
1
48
48
Project
1
4
4
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

2

To be able to do maintain a design research individually or as a team.

3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

X
11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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