FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
FA 330 | Course Introduction and Application Information
| Course Name |
Creative Industries Management
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FA 330
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | Online | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The objective of the course is to generate knowledge about the management of creativity by introducing the key elements of business management for the creative industries. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course contains the principles of creative industries management by comparing the various types of creative industries in terms of their business dynamics. Furthermore, it introduces creative brand management, market research and branding concepts in order to build business ideas for creative industry fields. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Course Introduction – General Introduction to the Creative Economy and Creative Industries | John Howkins, ‘’The Creative Economy’’, chap.3: The Core Creative Industries (Penguin Press, 2007), p.204-295. |
| 2 | Creativity and The Core Creative Industries | Andy C. Pratt and Paul Jeffcutt, ‘’ Creativity, Innovation and the Cultural Economy’’, chap. 1: Introduction, (Taylor & Francis e-Library, 2009), p.3-17. |
| 3 | Managing Creativity | John Howkins, ‘’The Creative Economy’’, chap.4: Managing Creativity (Penguin Press, 2007), p.295-381. |
| 4 | Creating Brand Value | Jean-Noel Kapferer, ‘’New Strategic Brand Management’’, chap.3: Brand and Business Building,4th edn (Kogan Page Limited,2008), p.51-65. |
| 5 | Brand Positioning | Jean-Noel Kapferer, ‘’New Strategic Brand Management’’, chap.7: Brand identity and positioning,4th edn (Kogan Page Limited,2008), p.171-201. |
| 6 | The power of Advertising as a Creative Industry | Kotler, Philip, Armstrong, Gary (Gary M.), Harris, Lloyd C., ‘’Principles of Marketing’’, chap.15: Advertising, 8th European edn (Pearson Education Limited, 2020), p.446-477. |
| 7 | Mid Term Project Presentations | |
| 8 | Creative Industry Marketing | Kotler, Philip, Armstrong, Gary (Gary M.), Harris, Lloyd C., ‘’Principles of Marketing’’, chap.1: Marketing, 8th European edn (Pearson Education Limited, 2020), p. 2-63. |
| 9 | Market Research | McDaniel, Carl jr, Gates, Roger,’’Marketing Research Essentials’’ chap.1: The Role of Marketing Research in Management Decision, 8th edn (Wiley,2013), p.1-34. Kotler, Philip, Armstrong, Gary (Gary M.), Harris, Lloyd C., ‘’Principles of Marketing’’, chap.4: Managing marketing information to gain customer insights: Marketing Research, 8th European edn (Pearson Education Limited, 2020), p.106-135. |
| 10 | Understanding Consumers of Creative Industries | Kotler, Philip, Armstrong, Gary (Gary M.), Harris, Lloyd C., ‘’Principles of Marketing’’, chap.5: Consumer markets and buyer behaviour, 8th European edn (Pearson Education Limited, 2020), p.143-164. Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill, ‘’Why of the Buy’’,chap.14: Global Consumers of Fashion and Design, 2nd edn (Bloomsbury Publishing Inc, 2015) , p.332-353. |
| 11 | Consumer Trends x Creative Minds | |
| 12 | Creative Strategy | Chris Bilton, Stephen Cummings, ‘’Creative Strategy’’,chap.4: A More Creative View of Strategy, chap.5: Creating and Discovering a Creative Strategy Process, (John Wiley & Sons Ltd,2010) p.33-45. |
| 13 | Entrepreneurship for the Creative Industries | Bonita M. Kolb, ‘’Entrepreneurship for the Creative and Cultural Industries’’, chap.2: Creating your entrepreneurial business, (Taylor & Francis Group ,2015), p.59-166. |
| 14 | Final Project Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | ‘’The Creative Economy’’, John Howkins (Penguin Press, 2007), ISBN: 978–0–14–191023–9 |
| Suggested Readings/Materials | ‘’Principles of Marketing’’, Kotler, Philip, Armstrong, Gary (Gary M.), Harris, Lloyd C.,8th European edn (Pearson Education Limited, 2020) ISBN: 978-1-292-26956-6 ‘’Entrepreneurship for the Creative and Cultural Industries’’, Bonita M. Kolb, (Taylor & Francis Group,2015) ISBN: 978-1-138-01953-9 ‘’The Creative Economy’’, John Howkins (Penguin Press, 2007), ISBN: 978–0–14–191023–9 ‘’Creativity, Innovation and the Cultural Economy’’, Andy C. Pratt and Paul Jeffcutt, (Taylor & Francis e-Library, 2009) ISBN 0-203-88001-3 ‘’ Management and Creativity: From Creative Industries to Creative Management’’, Chris Bilton, (Wiley-Blackwell, 2006) ISBN: 978-1-405-11995-5 ‘’TOP 10 GLOBAL CONSUMER TRENDS 2021’’ Gina Westbrook, Alison Angus (Euromonitor International, January 2021) |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury |
1
|
45
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
4
|
4
|
| Presentation / Jury |
1
|
22
|
22
|
| Project |
1
|
18
|
18
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to develop and design a collection independently. |
|||||
| 2 | To be able to do maintain a design research individually or as a team. |
X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
|||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
|||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
|||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
|||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
|||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
They redesigned waste denim fabrics
Students of Izmir University of Economics (IUE) Department of Textile and Fashion Design prepared stylish and eco-friendly designs by reusing waste denim
Industry Leaders Met at the 'Clean Leather' Event
Izmir University of Economics (IUE) Faculty of Fine Arts and Design and Izmir Chamber of Commerce Leather Apparel and Saddlery Group organized
The young fashion designer made it to the finals in Italy
Mert Serbest (27), a graduate of the Department of Textile and Fashion Design, Izmir University of Economics (IUE), has reached the finals
Childhood dream brought first prize
The first prize went to Izmir University of Economics (IEU) once again at the 14th Wedding Dress Design Contest held this year within
Childhood dream brought first prize
The first prize went to Izmir University of Economics (IEU) once again at the 14th Wedding Dress Design Contest held this year within
‘Shirt Cycle’ ranks first in Turkey
Assoc. Prof. Dr. Şölen Kipöz from Izmir University of Economics (IUE) Department of Textile and Fashion Design and İpek Karatop, who graduated
Steampunk fashion
The Steampunk movement, which was founded in England in the 19th century and expresses the science fiction universe, became a source of