FACULTY OF FINE ARTS AND DESIGN

Department of Textile and Fashion Design

FA 403 | Course Introduction and Application Information

Course Name
Visual Merchandising
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
FA 403
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives This course aims to give the fundamentals of visual merchandising with instruction in branding elements and interior designs in order to put fashion on commercial display.
Learning Outcomes The students who succeeded in this course;
  • to create a conceptual window display
  • to define the economic, social and environmental factors which inspire the fashion industry
  • to compare different market segmentations
  • to discuss current fashion trends
  • to independently design a marketing concept
Course Description This course prepares students for a professional design environment in terms of stationary retail design. The importance of correct product placement is explained along with store design and commercial marketing in terms of architecture.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Intro to VM
2 Brief ALTINYILDIZ (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23
3 Project “ALTINYILDIZ” | MARKET / COMPETITOR / TARGET / SPECIALISATION Analysis (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23
4 Project “ALTINYILDIZ” | LOGO and CI / OPENING CAMPAIGN MOODBOARD (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55
5 Project “ALTINYILDIZ” | 1. JURY Presentation 1 (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100
6 Project “ALTINYILDIZ” | Revision (2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul 01-022
7 Project “ALTINYILDIZ” | Revision (and Window Display Prototype) + material list (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 022-33
8 Project “ALTINYILDIZ” | Revision (and Window Display Prototype) + material list budget (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 10-54
9 Project “ALTINYILDIZ” | 2. JURY Presentation 2 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK intro
10 Project “ALTINYILDIZ” | Window Display 1 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 10-22
11 Project “ALTINYILDIZ” | Window Display 2 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 45 -50
12 Project “ALTINYILDIZ” | Window Display 3 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 60-65
13 Project “ALTINYILDIZ” | FINAL JURY (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 66-67
14 Semester Review
15 Semester Review
16 Semester Review

 

Course Notes/Textbooks

Morgan, T. (2008) "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876

Suggested Readings/Materials

Apparel merchandising: The line starts here, Rosenau J.A., Wilson, D. ISBN: 9781609015398

 

Olins, W. (2008) “The Brand Handbook” Thames & Hudson Ltd, London ISBN 13: 9780500514085

 

Vogue runway current collections

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
3
75
Project
1
25
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
3
42
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
3
7
21
Project
1
9
9
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

2

To be able to do maintain a design research individually or as a team.

X
3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

X
4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

X
5

To be able to analyze and integrate the particular local and regional needs and of their profession.

X
6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

X
7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

X
9

To be able to develop an ongoing analytical and professional approach to academic and design research.

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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