FA 403 | Course Introduction and Application Information - Department of Textile and Fashion Design

Course Name

Visual Merchandising

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
FA 403	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	face to face
Teaching Methods and Techniques of the Course	Group Work Critical feedback Jury Field trip / Observation Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	-
Assistant(s)	Araş. Gör. Dr. Başak SÜLLER

Course Objectives	This course aims to give the fundamentals of visual merchandising with instruction in branding elements and interior designs in order to put fashion on commercial display.
Learning Outcomes	The students who succeeded in this course; to create a conceptual window display to define the economic, social and environmental factors which inspire the fashion industry to compare different market segmentations to discuss current fashion trends to independently design a marketing concept
Course Description	This course prepares students for a professional design environment in terms of stationary retail design. The importance of correct product placement is explained along with store design and commercial marketing in terms of architecture.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Intro to VM
2	Brief ALTINYILDIZ	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23
3	Project “ALTINYILDIZ” \| MARKET / COMPETITOR / TARGET / SPECIALISATION Analysis	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23
4	Project “ALTINYILDIZ” \| LOGO and CI / OPENING CAMPAIGN MOODBOARD	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55
5	Project “ALTINYILDIZ” \| 1. JURY Presentation 1	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100
6	Project “ALTINYILDIZ” \| Revision	(2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul 01-022
7	Project “ALTINYILDIZ” \| Revision (and Window Display Prototype) + material list	(2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 022-33
8	Project “ALTINYILDIZ” \| Revision (and Window Display Prototype) + material list budget	(2008) "This is Visual Merchandising", Instituto Monsa de Ediciones 10-54
9	Project “ALTINYILDIZ” \| 2. JURY Presentation 2	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK intro
10	Project “ALTINYILDIZ” \| Window Display 1	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 10-22
11	Project “ALTINYILDIZ” \| Window Display 2	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 45 -50
12	Project “ALTINYILDIZ” \| Window Display 3	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 60-65
13	Project “ALTINYILDIZ” \| FINAL JURY	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK 66-67
14	Semester Review
15	Semester Review
16	Semester Review

Course Notes/Textbooks

Morgan, T. (2008) "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876

Suggested Readings/Materials

Apparel merchandising: The line starts here, Rosenau J.A., Wilson, D. ISBN: 9781609015398

Olins, W. (2008) “The Brand Handbook” Thames & Hudson Ltd, London ISBN 13: 9780500514085

Vogue runway current collections

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	3	60
Project	1	30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	3	10	30
Project	1	14	14
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	120

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to develop and design a collection independently.	-	-	-	-	-
2	To be able to do maintain a design research individually or as a team.	-	X	-	-	-
3	To be able to develop entrepreneurship- and managerial skills for a future professional practice.	X	-	-	-	-
4	To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.	-	-	X	-	-
5	To be able to analyze and integrate the particular local and regional needs and of their profession.	-	-	-	-	-
6	To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.	-	X	-	-	-
7	To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.	-	-	-	-	-
8	To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.	-	X	-	-	-
9	To be able to develop an ongoing analytical and professional approach to academic and design research.	-	-	-	-	-
10	To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.	-	-	-	-	-
11	To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-