FA 416 | Course Introduction and Application Information - Department of Textile and Fashion Design

Course Name

Design Narratives through Writing

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
FA 416	Fall/Spring	3	0	3	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Q&A Lecture / Presentation
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	-
Assistant(s)	-

Course Objectives	To provide the students with the knowledge of the techniques of written expression relation to fashion and design and to develop the students ability with different types and techniques of written work.
Learning Outcomes	The students who succeeded in this course; Students will be able to analyze their individual knowledge through culture of fashion by using different narrative practices and design concepts. Students will be able to apply their own critical thinking for their own fields by preparing and reading literal texts on fashion design. Students will be able to prepare their own explanatory narratives for their own designs, projects and individual works. Students will be able to use expressive written and visual presentation techniques and related terminologies in order to present their own design works or projects. Students will be able to make practice in written and oral techniques by using design concepts , as well as through critical thinking related to different fields outside of fashion like photography, cinema and literature.
Course Description	The course is intended to familiarize students with techniques of writing and written narration. It contains theoretical and practical written narration knowledge related to their design and works of art. Different techniques in writing connected to their own composition will be presented to the students. At the end of this course they will be able to find out effective expressions for writing techniques. They will be able to develop themselves with ‘Imaginative Writing’ ‘Fictional Text and Practices’, ‘Techniques of Written Expression’, ‘Creative Writing’.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to narrative and design narrative : structure of the course	Gretchen Barbatsis, Narrative Theory, Chapter 21 in Handbook of Visual Communication , Theory , Methods and Media, ed. Smith, Barbatsis,Moriarty, Kenney, Routledge,2005 pp.329331 Class Assignment for the next week: Memento: Bring an object for the next course that tells you something about your memories. Write min.500 words on it.
2	Basic terminologies on narrative; introduction to terminologies like analogy, metaphor, metonymy, text, concept, meaning, fiction, code	Class Assignment: Memento Hand in & presentation. Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002)
3	Semiotical analysis & narrative structure of fashion Statements	Class assignment: Narrative structure of little black dress What is a tshirt? Codes, chronotypes, and everyday objects, Betsy CullumSwan and Peter K. Meaning, p.4314
4	Reading and telling photographs: Analyzing fashion photographs as a material for creative material in writing	Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002) “Good lookers”adlı makale , p.139141 Fashion magazines & Blogs Group Assignment: Reading and telling a fashion photography
5	Brand Narratives: Analyzing of Photographes	Ed.Peter Mc Neil, Vicki Karaminas , Catherine Cole,Fashion and Fiction, Berg 2009, “Brand Story telling: Context and Meaning for Crago pants”,p.95104 Kotler, Clark, Scott, Marketing management , Casi Isedi, Levis Strauss Italia section.
6	Producing design narrative from a film	Film Screening, language of designer Yamamoto Watching movie “Dolls” or “Notebook, Cities and Clothes” Class assignment: text with min. 500 words
7	Fashion in fiction: Fashion texts in literature	Class assignment: Visualization of text with a moodboard Reading and analyzing Marcel Proust’s Remembrance of the Things Past,1922
8	Midterm	A written exam about written articles during the course.
9	Play Analysis: The concept of beauty and beautiful	Class assignment: text with min. 500 words Reading Oscar Wilde’s The Portrait of Dorian Gray and watching of this novel’s movie
10	Visual Metaphors in Fashion	Stuart Kaplan, Visual Metaphors in Print Advertising for Fashion Products, Lewis & Clark College, Chp.11, Class assignment: Reading a fashion product
11	Visual Imagery from a rhetorical perspective	Rhetorics of designer, brand, collection Class assignment: text with min. 500 words with reference to photography, catwalk, interviews
12	Spatial extension of brand rhetorics	Versatility of a brand: Clothing, Communication, Space “Window dressing with Jörn Fröhlich”
13	The Future of Fashion: Supernarratives with Superheroes Create a futuristic scenario	Superheroes: Fashion and Fantasy Metropolitan Museum of Art (June 2, 2008)
14	Trend and Season Analysis: Narrative of a trend	Class assignment: Textual moodboard including context, label, keyword, design
15	Final exam: Narrative Catalogue	Preparation of a narrative belongs to a selected dress and printing of these narratives as a catalogue
16	Review of the Semester

Course Notes/Textbooks

Handbook of Visual Communication: Theory, methods and Media, Lea’s Communication Series Catherine Kohler Riessman, Introduction to Narrative Analysis, Sage Pub. John Berger, Another way of telling, Vintage pub, 1995 Kotler, Clark, Scott, Marketing management , Casi Isedi, Levis Strauss Italia Ed.Peter Mc Neil, Vicki Karaminas , Catherine Cole,Fashion and Fiction, Berg 2009, “Brand Story telling: Context and Meaning for Crago pants, p.95104 Stuart Kaplan, Visual Metaphors in Print Advertising for Fashion Products, Lewis & Clark College, Chp.11 Gretchen Barbatsis, Narrative Theory, Chapter 21 in Handbook of Visual Communication , Theory , Methods and Media, ed. Smith, Barbatsis,Moriarty, Kenney, Routledge,2005 Malcolm Barnard, Fashion as Communication, Routledge; 2 edition (October 28, 2002)

Suggested Readings/Materials

Fashion magazines & Blogs

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques	1	10
Portfolio
Homework / Assignments	1	40
Presentation / Jury
Project	1	25
Seminar / Workshop	1	15
Oral Exams
Midterm
Final Exam	1
Total

Weighting of Semester Activities on the Final Grade	5	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques	1	6	6
Portfolio			0
Homework / Assignments	8	2	16
Presentation / Jury			0
Project	1	12	12
Seminar / Workshop	1	10	10
Oral Exam			0
Midterms			0
Final Exam	1		0
		Total	120

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to develop and design a collection independently.	-	-	-	-	-
2	To be able to do maintain a design research individually or as a team.	-	-	X	-	-
3	To be able to develop entrepreneurship- and managerial skills for a future professional practice.	-	-	-	-	-
4	To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.	-	-	-	-	-
5	To be able to analyze and integrate the particular local and regional needs and of their profession.	-	-	-	-	-
6	To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.	-	-	-	X	-
7	To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.	-	-	-	-	-
8	To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.	-	-	-	-	-
9	To be able to develop an ongoing analytical and professional approach to academic and design research.	-	-	X	-	-
10	To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.	-	-	-	-	-
11	To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-