FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
FB 302 | Course Introduction and Application Information
| Course Name |
Fashion Management Project I
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FB 302
|
Spring
|
2
|
4
|
4
|
9
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The objective of this course is to develop necessary strategy skills for a business management career in the domestic or international fashion industry by delivering relevant product-brand-quality knowledge. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course covers; teamwork concept, management concept, and strategies, understanding of technological and cultural trends, marketing, brand management, and fashion project management subjects. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and Course Orientation | |
| 2 | Introduction to Fashion Business: Creating Fashion Fundamentals of Design Management | Virginia Grose - Fashion Merchandising-AVA Academia (2011), Chapter 1: Context and Concept Kathryn Best - The Fundamentals of Design Management -Ava Publishing (2010) Chapter 1 |
| 3 | Product Development | Virginia Grose - Fashion Merchandising-AVA Academia (2011),Chapter 2: product development |
| 4 | Fashion Retail Strategy | Virginia Grose - Fashion Merchandising-AVA Academia (2011), Chapter 3: Retail Strategy |
| 5 | Fashion Merchandising | Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001), Chapter: Role of Merchandising |
| 6 | Fashion Merchandising Management | Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001), Chapter: Role of Merchandising |
| 7 | MIDTERM PRESENTATIONS | |
| 8 | Luxury Fashion Branding | Uche Okonkwo (auth.)-Luxury Fashion Branding_ Trends, Tactics, Techniques-Palgrave Macmillan UK (2007) Chapter; luxury fashion branding |
| 9 | Luxury Fashion Retailers | Uche Okonkwo (auth.)-Luxury Fashion Branding_ Trends, Tactics, Techniques-Palgrave Macmillan UK (2007) Chapter; Luxury Fashion Retailing |
| 10 | Trend Development Process | Fashion Marketing, Tony Hines, Margaret Bruce,(2007),Chapter 9: The process of trend development leading to a fashion season |
| 11 | Innovation management in creating new fashions | Fashion Marketing, Tony Hines, Margaret Bruce,(2007),Chapter10; Innovation management in creating new fashions |
| 12 | Marketing and Brand Communication | Kathryn Best - The Fundamentals of Design Management, Chapter 5; Marketing and Brand Communication |
| 13 | Review of the Fashion Project Management I | |
| 14 | FINAL Project Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
4
|
64
|
| Study Hours Out of Class |
13
|
4
|
52
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
35
|
35
|
| Presentation / Jury |
0
|
||
| Project |
1
|
40
|
40
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
35
|
35
|
| Final Exam |
0
|
||
| Total |
258
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to develop and design a collection independently. |
X | ||||
| 2 | To be able to do maintain a design research individually or as a team. |
X | ||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
|||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
X | ||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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