FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
FB 403 | Course Introduction and Application Information
Course Name |
Fashion Management Project II
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
FB 403
|
Fall
|
2
|
4
|
4
|
9
|
Prerequisites |
None
|
|||||
Course Language |
English
|
|||||
Course Type |
Required
|
|||||
Course Level |
First Cycle
|
|||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | - | |||||
Course Coordinator | ||||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to give to the students insight about fashion col-lection marketing with a focal point on INSTAGRAM as the latest visual marketing tool in social media. |
Learning Outcomes |
The students who succeeded in this course;
|
Course Description | In this course, students will learn how to address the target audience while conducting a marketing campaign by considering the market segment of a fashion brand. In addition to building a brand portfolio, they will create a marketing campaign using print, web and visual merchandising tools. |
|
Core Courses | |
Major Area Courses |
X
|
|
Supportive Courses | ||
Media and Management Skills Courses | ||
Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
Week | Subjects | Related Preparation |
1 | 23.09. | 24.09. introduction to INSTAGRAM marketing SONGOFSTYLE - REVOLVE collaboration | |
2 | 30.09. | 01.10. discussion and brand analysis | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 2 |
3 | 07.10. | 08.10. presentation: influencers/brand ambassadors 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 3 |
4 | 14.10. | 15.10. influencer collaboration project | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 4 |
5 | 21.10. | 22.10. presentation: influencer collaboration project 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 5 |
6 | 28.10. | 29.10. HOLIDAY | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 6 |
7 | 04.11. | 05.11. brand portfolio/ vision, mission, target market | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 8 |
8 | 11.11. | 12.11. brand portfolio/ market segment, target group | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 9 |
9 | 18.11. | 19.11. presentation: brand portfolio 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 10 |
10 | 25.11. | 26.11. marketing campaign featuring influencer on Instagram | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 11 |
11 | 02.12. | 03.12. presentation: marketing campaign 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 12 |
12 | 09.12. | 10.12. campaign window display for instagram campaign | |
13 | 16.12. | 17.12. campaign window displayfor instagram campaign | |
14 | 23.12. | 24.12. presentation: campaign window display 20% | |
15 | Review of the semester | |
16 | Review of the semester |
Course Notes/Textbooks | |
Suggested Readings/Materials | 11 lessons on marketing by neil patel,co founder of Crazy Egg, Hello Bar and KISSmetrics. including points such as focus on quality, form an emotional connection, measure, etc. / KINDLE EDITION |
EVALUATION SYSTEM
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury |
5
|
100
|
Project | ||
Seminar / Workshop | ||
Oral Exams | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade |
5
|
100
|
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
ECTS / WORKLOAD TABLE
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
4
|
64
|
Study Hours Out of Class |
8
|
10
|
80
|
Field Work |
0
|
||
Quizzes / Studio Critiques |
0
|
||
Portfolio |
0
|
||
Homework / Assignments |
0
|
||
Presentation / Jury |
5
|
20
|
100
|
Project |
0
|
||
Seminar / Workshop |
0
|
||
Oral Exam |
0
|
||
Midterms |
0
|
||
Final Exam |
0
|
||
Total |
276
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
1
|
2
|
3
|
4
|
5
|
||
1 | To be able to develop and design a collection independently. |
|||||
2 | To be able to do maintain a design research individually or as a team. |
X | ||||
3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X | ||||
5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
X | ||||
6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
X | ||||
8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
X | ||||
9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
X | ||||
10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
X | ||||
11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
X | ||||
12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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