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FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion DesignFB 403 | Course Introduction and Application Information
| Course Name |
Fashion Management Project II
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FB 403
|
Fall
|
2
|
4
|
4
|
9
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionProblem SolvingCritical feedbackJuryLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to give to the students insight about fashion col-lection marketing with a focal point on INSTAGRAM as the latest visual marketing tool in social media. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, students will learn how to address the target audience while conducting a marketing campaign by considering the market segment of a fashion brand. In addition to building a brand portfolio, they will create a marketing campaign using print, web and visual merchandising tools. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | 23.09. | 24.09. introduction to INSTAGRAM marketing SONGOFSTYLE - REVOLVE collaboration | |
| 2 | 30.09. | 01.10. discussion and brand analysis | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 2 |
| 3 | 07.10. | 08.10. presentation: influencers/brand ambassadors 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 3 |
| 4 | 14.10. | 15.10. influencer collaboration project | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 4 |
| 5 | 21.10. | 22.10. presentation: influencer collaboration project 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 5 |
| 6 | 28.10. | 29.10. HOLIDAY | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 6 |
| 7 | 04.11. | 05.11. brand portfolio/ vision, mission, target market | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 8 |
| 8 | 11.11. | 12.11. brand portfolio/ market segment, target group | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 9 |
| 9 | 18.11. | 19.11. presentation: brand portfolio 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 10 |
| 10 | 25.11. | 26.11. marketing campaign featuring influencer on Instagram | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 11 |
| 11 | 02.12. | 03.12. presentation: marketing campaign 20% | · lessons on marketing by neil patel,/ KINDLE EDITION | chapter 12 |
| 12 | 09.12. | 10.12. campaign window display for instagram campaign | |
| 13 | 16.12. | 17.12. campaign window displayfor instagram campaign | |
| 14 | 23.12. | 24.12. presentation: campaign window display 20% | |
| 15 | Review of the semester | |
| 16 | Review of the semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | 11 lessons on marketing by neil patel,co founder of Crazy Egg, Hello Bar and KISSmetrics. including points such as focus on quality, form an emotional connection, measure, etc. / KINDLE EDITION |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
1
|
20
|
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
2
|
40
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
5
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
4
|
64
|
| Study Hours Out of Class |
14
|
4
|
56
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
1
|
15
|
15
|
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
2
|
30
|
60
|
| Project |
1
|
43
|
43
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
270
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to develop and design a collection independently. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to do maintain a design research individually or as a team. |
-
|
-
|
X
|
-
|
-
|
|
| 3 |
To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
-
|
-
|
-
|
X
|
-
|
|
| 4 |
To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to analyze and integrate the particular local and regional needs and of their profession. |
X
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
-
|
-
|
X
|
-
|
-
|
|
| 7 |
To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
-
|
-
|
X
|
-
|
-
|
|
| 9 |
To be able to develop an ongoing analytical and professional approach to academic and design research. |
-
|
-
|
-
|
X
|
-
|
|
| 10 |
To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
-
|
-
|
X
|
-
|
-
|
|
| 11 |
To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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