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- 25TH YEAR
FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion DesignFB 403 | Course Introduction and Application Information
| Course Name |
Fashion Management Project II
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FB 403
|
Fall
|
2
|
4
|
4
|
9
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to provide students with insight into fashion project planning and management, and to develop their ability to create and manage fashion projects by integrating brand strategy, consumer and market research, product development, and visual communication. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Starting from a fashion project management perspective, students will learn how to analyze a fashion brand by examining its identity, target market and positioning, and identify appropriate brand extension opportunities based on consumer and market research. They will develop a fashion project from concept to implementation by considering product development, project planning, budgeting and visual communication. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to Fashion Projects and Strategic Brand Management | Jean-Noël Kapferer, “What is a Brand?”, chap. 1 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 9–30. |
| 2 | Fashion Brand Identity and Brand Codes | Jean-Noël Kapferer, “Brand Identity and Positioning”, chap. 7 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 171–200. |
| 3 | Brand Positioning and Target Market | Jean-Noël Kapferer, “Brand Identity and Positioning”, chap. 7 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 175–200. |
| 4 | Brand Architecture and Brand–Product Relationships | Jean-Noël Kapferer, “Brand Architecture”, chap. 13 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 347–390. |
| 5 | Brand Extension Strategies and Opportunities | Jean-Noël Kapferer, “Growth through Brand Extensions”, chap. 12 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 295–315. |
| 6 | Brand–Extension Fit, Consumer Evaluation and Extension Risk | Jean-Noël Kapferer, “Growth through Brand Extensions”, chap. 12 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 316–345. |
| 7 | Consumer and Market Analysis for Brand Development | Jean-Noël Kapferer, “The Challenge of Growth in Mature Markets”, chap. 9 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 219–236. |
| 8 | MIDTERM WEEK | |
| 9 | Brand Extension Development | Jean-Noël Kapferer, “Growth through Brand Extensions”, chap. 12 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 295–345. |
| 10 | Brand Consistency, Product Development and Brand Codes | Jean-Noël Kapferer, “Adapting to the Market: Identity and Change”, chap. 11 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 269–294. |
| 11 | Fashion Project Planning, Implementation and Brand Activation | Jean-Noël Kapferer, “Launching the Brand”, chap. 8 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 203–218. |
| 12 | Brand Communication and Visual Identity | Jean-Noël Kapferer, “Launching the Brand”, chap. 8 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 203–218. |
| 13 | Visual Merchandising, Brand Experience and Final Project Development | Jean-Noël Kapferer, “Sustaining a Brand Long Term”, chap. 10 in The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008), 237–268. |
| 14 | Final Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | Jean-Noël Kapferer, The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, 4th edn (London and Philadelphia: Kogan Page, 2008). ISBN: 978-0-7494-5085-4. |
| Suggested Readings/Materials | Sandra J. Keiser and Myrna B. Garner, Beyond Design: The Synergy of Apparel Product Development (New York: Fairchild Publications, 2003). ISBN: 978-1-56367-217-0. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
6
|
20
|
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
40
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours |
16
|
4
|
64
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
6
|
15
|
90
|
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
40
|
40
|
| Project |
1
|
30
|
30
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
270
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to develop and design a collection independently. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to do maintain a design research individually or as a team. |
-
|
-
|
-
|
-
|
X
|
|
| 3 |
To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
-
|
-
|
-
|
-
|
X
|
|
| 4 |
To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to analyze and integrate the particular local and regional needs and of their profession. |
-
|
-
|
-
|
-
|
X
|
|
| 6 |
To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
-
|
-
|
-
|
X
|
-
|
|
| 9 |
To be able to develop an ongoing analytical and professional approach to academic and design research. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
-
|
-
|
X
|
-
|
-
|
|
| 11 |
To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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