FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
FB 498 | Course Introduction and Application Information
| Course Name |
Graduation Project*
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FB 498
|
Spring
|
2
|
6
|
5
|
13
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The objective is to create a powerful fashion retail brand, using conceptual and practical skills to represent fashion and fashion related items in a commercial manner and mastering the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course focuses on the conceptual and practical skills to represent fashion and fashion related items in a commercial manner facing the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and Course Orientation | |
| 2 | Megatrends affecting the Fashion Industry Brand Analysis with focus on detectable improvements | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23 |
| 3 | Work on Presentation (New Brand Orientation/ New Target Customer) Work on Presentation (New Brand Orientation/ New Product Style and Quality) | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55 |
| 4 | Campaign Design Idea (Key Visual and Claim) Campaign Design Idea (Key Visual and Claim) | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100 |
| 5 | Development: Campaign Design 1 Development: Campaign Design 2 | (2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul |
| 6 | Introduction to Visual Merchandising Brand Analysis with focus on Visual Merchandising | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 7 | Midterm Presentations | |
| 8 | Brand Development (Logo Design and CI) Brand Development (Print and Web Design WIX) | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 9 | Brand Development (Target Group and Market Segment) Brand Development (Product Range) | (2008) "This is Visual Merchandising", Instituto Monsa de Ediciones |
| 10 | Brand Development (Marketing Strategies and Campaign Design) Midterm 2 Jury | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 11 | Brand Development (VM and Window Display Concept) Brand Development (VM and Window Display Concept) | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 12 | Brand Development (VM and Window Display Concept) Prototype Window Display Implementation | (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK |
| 13 | Review of the Graduation Project | |
| 14 | FINAL Project Presentations and Jury | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | (2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK ISBN:9780500514085 Creative Fashion Presentations by Polly Guerin (2009), 2nd Ed ISBN: 1-56367-250-2 (2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876 Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001) ISBN 978-0-333-80165-9 Virginia Grose - Fashion Merchandising-AVA Academia (2011) ISBN 978-2-940411-34-4 Fashion Marketing, Tony Hines, Margaret Bruce,(2007), ISBN–13: 978-0-7506-6897-2 |
| Suggested Readings/Materials | Konuklar : Ürün yönetiminde güncel konuları tartışmak üzere firmalardan uzmanlar davet edilir. Dergiler: "VOGUE", "HARPER`S BAZAAR", "ELLE", "VISUAL MERCHANDISING AND STORE DESIGN" Web siteleri: "textilwirtschaft.de", "WGSN.com", VOGUE.com, retaildesignblog.com |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury |
1
|
50
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
6
|
96
|
| Study Hours Out of Class |
12
|
10
|
120
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
32
|
32
|
| Presentation / Jury |
1
|
70
|
70
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
30
|
30
|
| Final Exam |
0
|
||
| Total |
380
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to develop and design a collection independently. |
|||||
| 2 | To be able to do maintain a design research individually or as a team. |
|||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
X | ||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
X | ||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
X | ||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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