FB 498 | Course Introduction and Application Information - Department of Textile and Fashion Design

Course Name

Graduation Project*

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
FB 498	Spring	2	6	5	13

Prerequisites	None
Course Language	English
Course Type	Required
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Critical feedback Jury Field trip / Observation Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Öğr. Gör. Beliz GÜNDURU
Course Lecturer(s)	Öğr. Gör. Beliz GÜNDURU
Assistant(s)	Araş. Gör. Dr. Başak SÜLLER

Course Objectives	The objective is to create a powerful fashion retail brand, using conceptual and practical skills to represent fashion and fashion related items in a commercial manner and mastering the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing.
Learning Outcomes	The students who succeeded in this course; will be able to analyze a brand´s architecture will be able to describe target groups (trend-modern-classic-exclusive) will be able to classify visual marketing tools (typo, colour, graphics) will be able to discuss the role and the importance of marketing communication in the fashion world will be able to identify retail design (retail architecture, store facades, fix-tures and merchandise carriers) will be able to analyze visual merchandising in detail (product amount, product placement and product display)
Course Description	This course focuses on the conceptual and practical skills to represent fashion and fashion related items in a commercial manner facing the visual side of fashion retail design, fashion visual merchandising and fashion retail marketing.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction and Course Orientation
2	Megatrends affecting the Fashion Industry Brand Analysis with focus on detectable improvements	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 13-23
3	Work on Presentation (New Brand Orientation/ New Target Customer) Work on Presentation (New Brand Orientation/ New Product Style and Quality)	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 24-55
4	Campaign Design Idea (Key Visual and Claim) Campaign Design Idea (Key Visual and Claim)	(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK 56-100
5	Development: Campaign Design 1 Development: Campaign Design 2	(2006) Twemlow, A. “Grafik Tasarım Ne İçindir?” Yem Yayın, RotoVision Sa, Istanbul
6	Introduction to Visual Merchandising Brand Analysis with focus on Visual Merchandising	(2008) "This is Visual Merchandising", Instituto Monsa de Ediciones
7	Midterm Presentations
8	Brand Development (Logo Design and CI) Brand Development (Print and Web Design WIX)	(2008) "This is Visual Merchandising", Instituto Monsa de Ediciones
9	Brand Development (Target Group and Market Segment) Brand Development (Product Range)	(2008) "This is Visual Merchandising", Instituto Monsa de Ediciones
10	Brand Development (Marketing Strategies and Campaign Design) Midterm 2 Jury	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK
11	Brand Development (VM and Window Display Concept) Brand Development (VM and Window Display Concept)	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK
12	Brand Development (VM and Window Display Concept) Prototype Window Display Implementation	(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK
13	Review of the Graduation Project
14	FINAL Project Presentations and Jury
15	Semester Review
16	Semester Review

Course Notes/Textbooks

(2008) Olins, W. “The Brand Handbook” Thames & Hudson Ltd, London, UK ISBN:9780500514085

Creative Fashion Presentations by Polly Guerin (2009), 2nd Ed ISBN: 1-56367-250-2

(2008) Morgan, T. "Visual Merchandising: Windows and In Store Displays for Retail", Laurence King Publishers, UK ISBN: 9781780676876

Tim Jackson, David Shaw (auth.) - Mastering_ Fashion Buying and Merchandising Management-Macmillan Education UK (2001) ISBN 978-0-333-80165-9

Virginia Grose - Fashion Merchandising-AVA Academia (2011) ISBN 978-2-940411-34-4

Fashion Marketing, Tony Hines, Margaret Bruce,(2007), ISBN–13: 978-0-7506-6897-2

Suggested Readings/Materials

Konuklar : Ürün yönetiminde güncel konuları tartışmak üzere firmalardan uzmanlar davet edilir. Dergiler: "VOGUE", "HARPER`S BAZAAR", "ELLE", "VISUAL MERCHANDISING AND STORE DESIGN" Web siteleri: "textilwirtschaft.de", "WGSN.com", VOGUE.com, retaildesignblog.com

Semester Activities	Number	Weigthing
Participation	1	10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	20
Presentation / Jury	2	40
Project	1	30
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	6	96
Study Hours Out of Class	14	8	112
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	30	30
Presentation / Jury	2	40	80
Project	1	40	40
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	390

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to develop and design a collection independently.	-	-	-	-	-
2	To be able to do maintain a design research individually or as a team.	-	-	-	-	X
3	To be able to develop entrepreneurship- and managerial skills for a future professional practice.	-	-	-	-	X
4	To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.	-	-	-	X	-
5	To be able to analyze and integrate the particular local and regional needs and of their profession.	-	-	X	-	-
6	To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.	-	-	X	-	-
7	To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.	-	-	-	-	-
8	To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.	-	-	-	X	-
9	To be able to develop an ongoing analytical and professional approach to academic and design research.	-	-	-	X	-
10	To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.	-	-	-	X	-
11	To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-