FFD 305 | Course Introduction and Application Information - Department of Textile and Fashion Design

Course Name

Design and Entrepreneurship for Sustainable Futures

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
FFD 305	Fall/Spring	1	2	2	4

Prerequisites	None
Course Language	English
Course Type	Elective
Course Level	First Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Group Work Problem Solving Q&A Critical feedback Jury Lecture / Presentation
National Occupation Classification	-
Course Coordinator	Prof. Dr. ARZU VURUŞKAN GÜNDOĞAN
Course Lecturer(s)	Öğr.Gör. EZGİ EZDAR ONUR
Assistant(s)	-

Course Objectives	This course aims to equip students with creative, digital and entrepreneurial competencies required to develop sustainable and innovation-driven design concepts for the Cultural and Creative Industries (CCIs). Structured as two interconnected modules, the course integrates digital prototyping, AI-driven design, immersive media, and entrepreneurship education.
Learning Outcomes	The students who succeeded in this course; will be able to apply digital design, virtual sampling, and prototyping tools to develop advanced design concepts within CCIs will be able to utilize AI-driven design approaches to support creative decision-making, will be able to integrate sustainability and circular economy principles into digitally driven design and production processes. will be able to identify user needs and market opportunities related to design-led innovation. will be able to construct a basic business model and value proposition for a design-led entrepreneurial idea. will be able to demonstrate an entrepreneurial mindset by evaluating feasibility, impact, and scalability.
Course Description	In the first module, students engage with advanced digital design tools, including 3D virtual sampling, digital prototyping, AI, AR, and immersive media, to develop hyper-realistic virtual prototypes that function as digital twins of future physical products. These prototypes address form, fit, volume, materiality, texture, and experiential qualities while embedding circular and sustainable design strategies. In the second module, students translate their digitally developed design concepts into entrepreneurial and market-oriented proposals, gaining skills in innovation management, business modelling, and opportunity identification. The course fosters a business mindset, enabling students to connect creative practice with viable, sustainable business models relevant to fashion, design, and media industries. The course emphasizes interdisciplinary collaboration across design disciplines, enabling students to position their creative outputs within broader innovation and sustainability ecosystems. In the first module, students engage with advanced digital design tools, including 3D virtual sampling, digital prototyping, AI, AR, and immersive media, to develop hyper-realistic virtual prototypes that function as digital twins of future physical products. These prototypes address form, fit, volume, materiality, texture, and experiential qualities while embedding circular and sustainable design strategies. In the second module, students translate their digitally developed design concepts into entrepreneurial and market-oriented proposals, gaining skills in innovation management, business modelling, and opportunity identification. The course fosters a business mindset, enabling students to connect creative practice with viable, sustainable business models relevant to fashion, design, and media industries. The course emphasizes interdisciplinary collaboration across design disciplines, enabling students to position their creative outputs within broader innovation and sustainability ecosystems.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses
	Supportive Courses	X
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course: interdisciplinary design, sustainability, and Cultural & Creative Industries	Braungart, M., & McDonough, W. (2009). Cradle to Cradle: Remaking the Way We Make Things 17-43; EU Commission Voices of Culture (2021) Brainstorming Report: Culture and the Sustainable Development Goals pp.7-33.
2	Sustainability and circular design principles in creative practices	McKinsey & Company (2022). Transitioning to a Circular Business Model with Design; Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses pp.26–52 Design Forum Finland. (2025). Circular Design Guidebook p.18-33 / pp.56-71 Sketching materials / Digital tools
3	Digital design tools and emerging technologies (3D modeling, digital prototyping, AI-driven design, AR and immersive media applications) Studio project: Design research and concept development	Mentoring: Guiding students on the ethical and aesthetic integration of cultural heritage into their circular design.
4	Evaluating the first drafts and concept ideas Determining the marketing and branding strategies	Mentoring: Guiding students on the ethical and aesthetic integration of cultural heritage into their circular design.
5	Paper Prototyping, Digital prototyping and virtual sampling	Mentoring: Guiding students on the ethical and aesthetic integration of cultural heritage into their circular design.
6	Finalizing the execution process and discussing presentation techniques Communicating circular and cultural values through various media	Mentoring: Guiding students on the ethical and aesthetic integration of cultural heritage into their circular design.
7	First Project Presentation
8	Midterm Week
9	Introduction to entrepreneurship and innovation in Cultural & Creative Industries Stakeholder Mapping Preparation for User&Market Research	Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016), 82-123.
10	AI-supported insights from user&market research findings How Might We Brainstorming for Sustainability Brain Sketching Product-Market Fit	Guide to Human-Centred Design for Social Innovation by Aga Khan Foundation: https://akflearninghub.org/initiative/human-centred-design/
11	Business model development Value proposition and Business Model Canvas	Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010), 14-55.
12	Basic financial planning and feasibility Cost structures, revenue models, and sustainability of the business idea	Alexander Osterwalder, Yves Pigneur - "Business Model Generation," Wiley (2010), 14-55.
13	Market analysis and competitive landscape Target users, positioning, and strategic partnerships	Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon, and others - "Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation," Wiley (2016)
14	Pitching and communication strategies Translating design concepts into clear entrepreneurial narratives Second Project Submission	Mentoring: Pitch deck refinement and storytelling
15	Final presentations and course evaluation Presentation of integrated design and entrepreneurship projects
16	Semester Review

Course Notes/Textbooks

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. ISBN: 978-0470876411.

Boradkar, P. (2010). Designing things. A Critical Introduction ot the Culture of Objects. Bloomsbury. Berg Publishers. ISBN: 978-1845204273.

Design Forum Finland & Ville Tikka (2024). Circular Design Guidebook. Design Forum Finland. - ISBN: 978-952-5627-21-3

McDonough, W., & Braungart, M. (2009). Cradle to cradle: Remaking the way we make things. ISBN: 978-0865475878.

Van Der Pijl, P., Lokitz, J., & Solomon, L. K. (2016). Design a better business: New tools, skills, and mindset for strategy and innovation. John Wiley & Sons. ISBN: 978-1119272113.

Guide to Human-Centred Design for Social Innovation by Aga Khan Foundation: https://akflearninghub.org/initiative/human-centred-design/

Suggested Readings/Materials

A. Digital Design, Virtual Prototyping & Digital Twins

. Browzwear. Introduction to 3D Virtual Sampling and Digital Prototyping in Fashion Design (industry white papers & tutorials).

. CLO Virtual Fashion. 3D Garment Simulation and Digital Twin Workflows (technical documentation & case studies).

B. AI-Driven Design & Predictive Innovation

. Ellen MacArthur Foundation (2020). Artificial Intelligence and the Circular Economy. - https://ellenmacarthurfoundation.org/artificial-intelligence-and-the-circular-economy

. Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review.

C. Immersive Media, AR & Digital Storytelling

. Milgram, P., & Kishino, F. (1994). A Taxonomy of Mixed Reality Visual Displays. IEICE Transactions on Information and Systems.

Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. Journal of business research, 142, 1140-1150. https://doi.org/10.1016/j.jbusres.2021.12.084

. Google Arts & Culture - https://artsandculture.google.com/

D. Design Thinking & Entrepreneurial Practice

. https://en.dt-toolbook.com/tools

. Stanford d.school – Design Thinking Bootleg - https://dschool.stanford.edu/tools/design-thinking-bootleg

. EFMD (2017). The Entrepreneur’s Guide to Building a Successful Business. - https://www.efmdglobal.org/wp-content/uploads/The-Entrepreneurs-Guide-to-Building-a-Successful-Business-2017.pdf

. Norman, D. A. (2024). Design for a better world: Meaningful, sustainable, humanity centered. MIT Press.

. Ellen MacArthur Foundation (2020). The Circular Design Guide. - https://www.circulardesignguide.com

. Frank, A.G., Batista, L., Chaudhuri, A., Subramaniam, N., Subramanian, A.M., Dora, M. and Ritala, P. (2025), Circular Economy and Digital Technology-Enabled Innovation: Advances, Applications and Prospects. R&D Management. https://doi.org/10.1111/radm.70003

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	40
Presentation / Jury	2	20
Project	1	40
Seminar / Workshop
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade	4	100
Weighting of End-of-Semester Activities on the Final Grade
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	1	16
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class	8	4	32
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments	1	15	15
Presentation / Jury	2	5	10
Project	1	15	15
Seminar / Workshop			0
Oral Exam			0
Midterms			0
Final Exam			0
		Total	120

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to develop and design a collection independently.	-	-	-	-	-
2	To be able to do maintain a design research individually or as a team.	-	X	-	-	-
3	To be able to develop entrepreneurship- and managerial skills for a future professional practice.	-	-	-	-	X
4	To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.	-	-	-	-	-
5	To be able to analyze and integrate the particular local and regional needs and of their profession.	-	-	-	-	-
6	To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.	X	-	-	-	-
7	To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.	-	-	-	-	-
8	To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.	-	X	-	-	-
9	To be able to develop an ongoing analytical and professional approach to academic and design research.	-	-	-	-	-
10	To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.	-	-	-	-	-
11	To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).	-	-	-	-	-
12	To be able to speak a second foreign at a medium level of fluency efficiently.	-	-	-	-	-
13	To be able to relate the knowledge accumulated throughout the human history to their field of expertise.	-	-	-	-	-