FACULTY OF FINE ARTS AND DESIGN
Department of Textile and Fashion Design
FFD 403 | Course Introduction and Application Information
| Course Name |
Market Research for Designers
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
FFD 403
|
Spring
|
2
|
2
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkProblem SolvingQ&ACritical feedbackLecture / PresentationField work/Application | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | The objective of this course is to provide information for marketing, fashion marketing, consumer behavior and market research from the perspective of fashion industry. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course provides a broad overview of marketing in the fashion and design field, marketing research and consumer behaviors from a fashion industry perspective. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction To The Course | |
| 2 | General introduction to Marketing | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015),Chapter 1 |
| 3 | Fashion Marketing | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 2 Consumer Behavior, Marketing, and Fashion: A Working Relationship |
| 4 | Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter 1 |
| 5 | Consumer Behaviour in the Fashion and Design Field | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 1 |
| 6 | Market Research | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
| 7 | Market Research Process | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013), Chapter: Problem Defi nition, Exploratory Research, and the Research Process |
| 8 | Market Research to understand Consumer Behaviour | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) |
| 9 | Mid- Term Project Presentations | |
| 10 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
| 11 | To gain Customer Insights | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 13: How Fashion Consumers Buy |
| 12 | Consumer Decision Making | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) Chapter 13: How Fashion Consumers Buy |
| 13 | Global Consumers of Fashion and Design | Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014), Chapter 14: Global consumers of fashion and design |
| 14 | Final Project Presentations | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | McDaniel, Carl jr_ Gates, Roger-Marketing Research Essentials 8th edition-Wiley (2013) ISBN: 978-1-118-24932-1 Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill-The Why of the Buy Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 978-1-60901-898-6 |
| Suggested Readings/Materials | Philip Kotler, Gary Armstrong-Principles of Marketing - Global Edition-Pearson (2015) ISBN: 978-1-292-09248-5 Consumer Behavior and Fashion Marketing - Fairchild Books (2014) ISBN: 13: 978-1-60649-904-7 |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
20
|
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
10
|
2
|
20
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
20
|
20
|
| Presentation / Jury |
0
|
||
| Project |
1
|
23
|
23
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
23
|
23
|
| Final Exam |
0
|
||
| Total |
150
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to develop and design a collection independently. |
|||||
| 2 | To be able to do maintain a design research individually or as a team. |
|||||
| 3 | To be able to develop entrepreneurship- and managerial skills for a future professional practice. |
X | ||||
| 4 | To be able to understand, interpret and apply theoretical knowledge in fashion and textile design. |
|||||
| 5 | To be able to analyze and integrate the particular local and regional needs and of their profession. |
|||||
| 6 | To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice. |
X | ||||
| 7 | To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products. |
|||||
| 8 | To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design. |
X | ||||
| 9 | To be able to develop an ongoing analytical and professional approach to academic and design research. |
X | ||||
| 10 | To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest. |
X | ||||
| 11 | To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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