FACULTY OF FINE ARTS AND DESIGN

Department of Textile and Fashion Design

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Welcome session  Classroom rules  Lecturer’s expectations  Students’ expectations  The Importance of businesses Readings provided by the instructor
2 Introduction to business  What is business?  Fundamental concepts and ideas  The history of making business and trade. *1 st , 2 nd , 3 rd , and the 4 th Industrial Revolutions and Industry 4.0 Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 1
3 Business ethics and social responsibility  Introduction to ethics  Ethics at the workplace  Social responsibility *Ethics in the era of digitalization Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 4
4 Understanding Economics  What is economics?  Economic systems  Wealth and prosperity of nations *Economics and citizenship Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 2
5 Entrepreneurship, Starting a Small Business International Business and Trade  Who is an entrepreneur?  Why do we need entrepreneurs?  Starting a business in Turkey: procedures  How to find funds for your business?  International Business and Trade *Entrepreneurship in Industry 4.0 era International Business Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapters 5, 6
6 Management and Leadership  Defining management  Historical evolution of management thought  Why do our society need managers?  Leadership  Leadership Theory *Future’s Business Leaders Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 7
7 Structuring Organizations  Organizational Structure  Environment and Structure Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 8
8 Midterm
9 Production and Operations Management  Producing products  Providing services  Supply chain and logistics *Production in Industry 4.0 era Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 9
10 Marketing  Fundamentals of marketing  Historical evolution of the understanding of marketing Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 13
11 Four P’s of marketing:  Product  Price  Place  Promotion *Marketing in Industry 4.0 era Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapters 14, 15, 16
12 Human resources management  History of HRM  Functions of HRM  Importance of HRM *HRM in Industry 4.0 era Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 11
13 Motivating Employees  Theories of motivation  Employee motivation and organizational outcomes *How are you motivated? Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapter 10
14 Understanding Accounting and Finance  Fundamentals of accounting  Fundamentals of finance  The uses of accounting and finance *Financial literacy Readings provided by the instructor Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding Business. Chapters 17, 18
15 Review of Semester
16 Final

 

Course Notes/Textbooks

Related chapters from

Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding
Business 12th ed. McGraw-Hill Irwin: New York, NY.
and readings provided by the instructor.

Suggested Readings/Materials

https://www.nytimes.com/section/business , https://www.ft.com/,

https://www.bloomberg.com/businessweek, The documentary “Dirty Money”

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
Project
1
20
Seminar / Workshop
Oral Exams
Midterm
1
20
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
6
6
Presentation / Jury
0
Project
1
7
7
Seminar / Workshop
0
Oral Exam
0
Midterms
1
10
10
Final Exam
1
15
15
    Total
114

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to develop and design a collection independently.

2

To be able to do maintain a design research individually or as a team.

3

To be able to develop entrepreneurship- and managerial skills for a future professional practice.

4

To be able to understand, interpret and apply theoretical knowledge in fashion and textile design.

5

To be able to analyze and integrate the particular local and regional needs and of their profession.

6

To be able to obtain a multidisciplinary point of view, follow and analyze the new issues, changes and trends in contemporary design and art in such a way that they can be integrated into design practice.

7

To be able to apply industrial requirements, knowledge of material & usage and know-how knowledge in the creation of high quality fashion products.

8

To be able to use digital information and communication technologies at a level that is adequate to the discipline of fashion and textile design.

9

To be able to develop an ongoing analytical and professional approach to academic and design research.

10

To be able to recognize the need and importance of a personal lifelong learning attitude towards their chosen area of interest.

11

To be able to collect data in the areas of fashion and textile design and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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